Why Should You Include A Blog On Your Website?
Have you ever thought about having a blog on your website? You should.
You’re probably thinking: “Everyone blogs these days, why should I lump more work on my shoulders?”
Think about it, though. By blogging about what you do, you can create a relationship with your customers and they’ll visit your website more often – not just when they need to buy a product or service, but for entertainment. Which may lead to a purchase, you never know.
You also have a better chance of attracting new people who are on a different stage of a customer’s journey – people who buy products from you are people who have already done their research and know what’s good for them. But, there are tons of people out there who need help!
They are endlessly searching for different products and brands – and they probably feel a little overwhelmed due to the amount of content out there. People love when someone is an authority – if you sell kid’s shoes, how about including blog posts about sizing, the best material, new materials, unusual features – lights, etc.
Or if you sell environmen-friendly home equipment, how about blogging about the environmental issues?
I am a freelance writer, so I’m blogging about writing – I can cover various topics, for example:
- How can I help your business?
- What is a copywriter?
- What is it like to work with a freelance writer?
- What does my day look like?
- What books do we read?
- What are the strategies I use that can help your business grow?
Blog helps your customers understand you – and trust you!
Whether you share news from the industry, recipes, fun stories, helpful information; your customers will appreciate it and feel valued. Especially if you answer their burning questions in one of your blog posts – they will feel like you really get them and truly care about them!
You can share case studies or statistics and show customers how are you making a difference, which will add to your unique selling point. Does your business donate to a charity? Write a post about it. Does your company plant trees as part of their marketing strategy for cleaner environment? Share it! These are incredible stories that need to get out there – don’t hide them.
Your customers want to know that there are kind and caring people behind the website, product or the service they visit or buy. Business is not just about making money anymore – it’s about building a community, which will eventually help your revenue, too.
It’s worth investing in a blog on your website – you don’t have to create a new post every day. You can do it every week, or every month, or even every couple of months – the most important thing is to be consistent. Think about it, do your research, put a nice story together and don’t rush it. You don’t have to blog just for the sake of it or because everyone does it.
Blog because you care about sharing information with your customers – existing and future ones.
Great way to promote products on your website in a blog section are advertorials – short “how-to” posts which offer customers helpful information. Garden centres or DIY shops often include these on their websites to attract customer’s attention. They are also very seasonal, for example, a garden centre may post an article about how to plant bulbs in spring – including a link to buy some from their own website, of course.
Or they may write a blog post about air-purifying plants with a link to some of the ones they stock. See? It’s not just a blog post – it first grabs you reader’s attention and then persuades him/her to get this product. And, conveniently, they already on a website where they can purchase this item! And they’ve learned something too!
Advertorials are a great piece of content because they make both sides happy – reader learned something and the seller made money.
Consider this type of marketing for your website, head over to the contact page and give me a shout!
You can see an advertorial sample in my portfolio, too.