Why Do You Need A Copywriter. Now!

Why Do You Need A Copywriter. Now!

Considering you made it this far, I assume you know the word exists – but do you really know what we do? In this blog post, I’ll tell you why do you need a copywriter and what is it like to work with one. Do 

Things To Know Before Hiring a Copywriter

Things To Know Before Hiring a Copywriter

So, you’ve finally decided that content marketing is taking way too much of your time? Good call. Before you do hire a copywriter though, it’s good to have a few things at hand which will speed up the whole process and reduce endless back-and-forth communication. 

7 Tips On How To Be Your Own Copywriter

7 Tips On How To Be Your Own Copywriter

You can hire a copywriter or a content writer for your blog, website pages, or social media posts. However, if you are a smaller business, or your budget currently doesn’t allow you to hire an extra team member, you can do a lot yourself. Let’s 

SEO With Google – Content and Keywords 101

SEO With Google – Content and Keywords 101

You probably keep hearing these three letters over and over again. SEO. They stand for Search Engine Optimisation and it’s something everyone who runs a website should be familiar with. There’s no need to be an expert and there are tons of tools that will 

Robert Cialdini’s Principles – Authority Explained

Robert Cialdini’s Principles – Authority Explained

Welcome to the last part of the mini series about Robert Cialdini’s principles of influence. Today, we are going to talk about authority. As you’ve probably discovered already, all the influence principles are very closely tied together. Authority is incredibly important for any business and 

Robert Cialdini’s Principles – Consistency Explained

Robert Cialdini’s Principles – Consistency Explained

Consistency is probably a good thing to follow in just about anything. Any strategy, whether it’s a marketing one, social media one, frequency of blogging and updating your site. Everything should be consistent and it’s especially true in content – you don’t want to spend 

Robert Cialdini’s Principles – Scarcity Explained

Robert Cialdini’s Principles – Scarcity Explained

What is scarcity? Scarcity basically means that you make your customer feel like tthey’re missing out on something or that the product/service you offer is about to run out of stock or expire. Currently, there are no laws on how much these claims have to 

Robert Cialdini’s Principles – Liking Explained

Robert Cialdini’s Principles – Liking Explained

People want to buy from people who they like. Period. Before making a purchase, most people like to do some research. Let’s say they have already come across your website and liked your product or service descriptions, your overall website look, they’ve located a way 

Robert Cialdini’s Principles – Social Proof Explained

Robert Cialdini’s Principles – Social Proof Explained

  Social proof, also called consensus if you wish to use a fancy word. I have briefly introduced Robert Cialdini and his Influence book in the last week’s blog post, so feel free to read that first. Apart from the fancy word, there’s nothing complicated 

Robert Cialdini’s Principles – Reciprocity Explained

Robert Cialdini’s Principles – Reciprocity Explained

RECIPROCITY PRINCIPLE AND HOW CAN IT BOOST YOUR BUSINESS Small Psychology Lesson Human psychology is a complex topic, but we all have something in common – as much as we think we cannot be influenced, we totally can be. And if you are a business